RGA / Michel Cloutier Fund Jeux du Commerce - Marketing Team

To reward the student winners of the semi-annual Michel Cloutier Marketing Competition and assist the team chosen to represent the Telfer School of Management at the Jeux du commerce.

Born in Quebec’s Beauce region, Michel Cloutier was dean of the Faculty of Administration at the Université de Sherbrooke until he decided to continue his career in the private sector. He worked for Bombardier, La Presse, Gaz Inter-Cité and First Choice before returning to academic life, at the University of Ottawa.

A founding member of the Regroupement des gens d’affaires (RGA), an in-demand speaker, a renowned executive trainer and marketing consultant, a very popular professor with his students and creator of a student marketing competition at the Telfer School of Management, Michel Cloutier was always very active in the business scene and took great satisfaction in bringing businesspeople and the university community together. In April 1991, when he was Telfer’s vicedean, he died after a battle with cancer. 

To continue his mission of bringing people together, the RGA / Michel Cloutier Excellence Fund was created, to provide yearly support for initiatives such as the Telfer School of Management’s semi-annual Michel Cloutier Marketing Competition at the University of Ottawa. 

Twice a year, uOttawa’s Telfer school and the Telfer Marketing Association organize a case competition for fourth-year marketing honours students. Launched in 1986 by Professor Cloutier, the competition took on his name to honour him after his passing. 

The competition introduces students to the business community by having them work on a real marketing plan for a partner company. It allows them to improve and apply their marketing knowledge through actual cases. 

In a similar vein, the RGA / Michel Cloutier Excellence Fund assists the marketing team that represents Telfer at the Jeux du commerce.